Get Cuteness and extraordinary curl Hold With Paul & Joe Smudgeproof Mascara

Paul & Joe Smudgeproof Mascara ($26, available in four shades — Noir, Brun, Blue Hibiscus and Pink Samba)
Generally speaking, I have a high bar when it pertains to the cuteness of mascara wands. Like, I’ll gladly gush over cute compacts and cute lipsticks, but cute mascara tubes?

Not normally enough to get me to go batsh*t cray.


What I really want are mascaras that work well, but if the packaging is also cute, like I think it is with the Paul & Joe Smudgeproof Mascara in Noir I’ve been wearing lately, then that’s an extra bonus.

Barring disasters and other uncontrollable events, I curl my stick-straight lashes daily, and championship-caliber curl hold is one of the things I really like about this mascara.

That…and the incredibly cute tube.


Cats & makeup Sweatshirt ??


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Smudgeproof sets, lengthens, lifts and locks lashes like it’s making it freakin’ rain at the club, and lashes stay elongated and lifted well beyond 12 hours — even through many naps (which I saw firsthand last weekend in Napa).

For me the sweet spot is two coats, which also adds some volume, but not a ton. Volume-wise, I’d say the effect is about two snaps shy of drag queen runway show.

So, it’s a good amount. I’m into it.

The formula incorporates something P&J calls “film-type” curling polymers to coat lashes and keep them from smudging or uncurling. To remove it, gently rub your lashes with warm water.

The shade I wear, a glossy black cat color, is called Noir, and it’s one of two available now in the permanent line (there’s also a brown shade called Brun).

There are also two limited edition summer shades available called Blue Hibiscus (a navy) and Pink Samba (a deep red), and you can find them all now online and at Paul & Joe counters.

PRICE: $26 each
AVAILABILITY: available now online and at Paul & Joe counters
MAKEUP and appeal blog RATING: B+/A- (cute and curly, but kinda expensive)


Your friendly neighborhood appeal addict,


P.S. delighted hump day!

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